Privacy Policy

Last updated: 10 November 2026

This policy explains how we collect and use personal information when you enquire with us, buy from us, subscribe to our emails, or use this website.

Who we are

This website is operated by 360DENT LTD, trading as 360 Dental, a company registered in England and Wales under company number 11996454.

Registered office: International Development Centre, Valley Drive, Ilkley, LS29 8PB.

360DENT LTD is the data controller for the personal information described in this policy. That means we decide why and how it is used, and we are responsible for looking after it.

You can contact us about anything in this policy:

  • Email: info@360-dental.co.uk
  • Phone: 01943 663943
  • Post: 360DENT LTD, International Development Centre, Valley Drive, Ilkley, LS29 8PB

Who this policy is for

We sell dental implants and related products to dental professionals. Most of the people we hold information about are dentists, practice managers, dental nurses and practice staff. We do not collect information about your patients, and we ask that you never send us patient-identifiable information or clinical records.

What we collect

When you enquire through this website. Your name, practice name, email address and telephone number, and whatever you tell us about the products or systems you are interested in.

When you respond to an advert on Facebook or Instagram. Our adverts sometimes use Meta's instant forms, which are completed without leaving the app. When you submit one, Meta passes us the details you confirmed — typically your name, email address, telephone number, practice name and your answers to our questions. Meta also handles that information under its own privacy policy.

When you subscribe to our emails. Your name, email address, and which of our product ranges you are interested in. We also record whether our emails are opened and which links are clicked, so we can tell what is useful and stop sending what is not.

When you become a customer. Contact details for the people we deal with at your practice, delivery and invoice addresses, order history, and the records we need to run the account. If you apply for credit or finance we will also collect the information the lender requires.

When you attend a course or event. Your name, practice, contact details, GDC number where we need it for certification, and any dietary or access requirements you tell us about. We only keep dietary and access information for the event itself and delete it afterwards.

When you use this website. Information about your visit collected through cookies and similar technology. See the Cookies section below.

Why we use it, and our lawful basis

What we doLawful basis
Respond to your enquiry and send the product information, pricing or compatibility details you asked for Legitimate interests — you have asked us to get in touch, or steps taken at your request before entering a contract
Process and fulfil an order, deliver it, invoice it and support you afterwards Performance of a contract
Keep accounting records and meet our legal obligations, including medical device traceability Legal obligation
Send marketing emails about products, courses and offers to business contacts in the dental sector Legitimate interests, on the basis that you are a business contact in a relevant profession — you can opt out at any time
Show adverts to dental professionals on Facebook and Instagram, including to people similar to our existing contacts Legitimate interests in marketing our products, and your consent where cookies or tracking are involved
Understand how our website and emails are used so we can improve them Consent for non-essential cookies; legitimate interests for aggregate analysis
Investigate a complaint, a product issue or a safety report Legal obligation and legitimate interests

Where we rely on legitimate interests, we have considered whether our interest is outweighed by your rights, and we have concluded it is not. You can object at any time using the contact details above, and we will stop unless we have a compelling reason not to.

Medical device traceability

Dental implants are medical devices. We are required to keep records that let us trace batches to the practice they were supplied to, so that a device can be recalled or a safety notice issued if necessary. These records include the practice, the order and the products supplied. We keep them for the period required by the applicable medical device regulations and cannot delete them on request while that obligation applies.

Who we share it with

We never sell your personal information.

We share it with:

  • Service providers who act on our instructions, including our website host, our email marketing platform, our customer relationship management system, our accounting software and our IT support providers.
  • Meta Platforms, where you have responded to one of our adverts or where our website or emails use Meta's advertising tools.
  • Manufacturers and suppliers, including Oxy Implant, where this is needed to fulfil an order, arrange a technical query or handle a warranty or safety matter.
  • Couriers and delivery partners, to get your order to you.
  • Finance providers, where you ask us to arrange finance or a lease.
  • Professional advisers, such as our accountants and solicitors, where needed.
  • Regulators and authorities, where the law requires it, including reporting a device safety incident.

Sending information outside the UK

Some of the providers above are based outside the UK, or store information outside the UK. Where that happens we rely on a UK adequacy decision for that country, or on the International Data Transfer Agreement or Addendum approved by the UK government, so your information keeps the same protection it has here. You can ask us which safeguard applies to a particular transfer.

How long we keep it

  • Enquiries that do not become customers: up to 24 months from your last contact with us, then deleted.
  • Email marketing contacts: until you unsubscribe, or after 36 months of no engagement with our emails.
  • Customer and order records: 7 years from the end of the financial year they relate to, to meet accounting and tax requirements.
  • Medical device traceability records: for the period required by the applicable medical device regulations.
  • Course and event records: certification records for as long as the certificate remains valid; everything else deleted within 12 months.
  • Website analytics: as set out in our cookie settings.

Your rights

Under UK data protection law you can ask us to:

  • give you a copy of the personal information we hold about you;
  • correct anything that is wrong or incomplete;
  • delete information we no longer have a reason to keep;
  • restrict how we use it while a concern is looked into;
  • transfer it to you or another organisation in a portable format;
  • stop using it where we rely on legitimate interests, including for marketing.

You can opt out of marketing emails at any time using the unsubscribe link in any email, or by contacting us. We will act on that straight away. We may still contact you about an order you have placed or a safety matter.

To exercise any of these rights, contact us using the details above. We will respond within one month. We do not charge for this, and we may ask you to confirm who you are before we release information.

Cookies

This website uses cookies. Some are necessary for the site to work, such as remembering what is in your basket and keeping the site secure. Others are optional and are only set if you agree, including those that measure how the site is used and those used by Meta to show and measure our adverts.

You can change your choices at any time through the cookie settings on this site, and you can block or delete cookies in your browser. Blocking necessary cookies may stop parts of the site working.

Automated decisions

We do not make decisions about you by automated means that have a legal or similarly significant effect. Our advertising platforms decide who sees our adverts automatically, but this does not affect your rights or the terms we offer you.

Keeping it secure

We hold personal information on systems protected by access controls and encryption in transit, and we limit access to the people who need it to do their job. No system is completely secure, so if something goes wrong we will investigate it, and tell you and the Information Commissioner's Office where the law requires us to.

Complaints

If you are unhappy with how we have handled your personal information, please tell us first so we can put it right.

You also have the right to complain to the Information Commissioner's Office:

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint

Changes to this policy

We update this policy when our practices change or the law changes. The date at the top shows when it was last revised. If a change materially affects how we use your information, we will tell our contacts directly.